By Priyanka Nair
Tuesday,Jan 24, 2012

Three major OOH media houses from Pune – Asha Publicity, Captions and Hallmark – have joined hands to form Sixth Element Advertising Pvt Ltd. The new entity known as Sixth Element Advertising will focus on client servicing of the highest order and support various brands in building much better salience. Being functional from one the growing min metro of Maharashtra, Pune, and Sixth Element Advertising will offer services to western Maharashtra. Promoters of the new entity believe that joining forces will enable their teams to reach out proactively to more clients and offer a one-stop-solution for all outdoor needs and requirements. Sixth Element is currently functional with the strength of 70 professionals.

Sixth Element products include a wide and broader range of Billboard inventory, Gantries, Bus Shelters, Ad poles, Pole Kiosks, Building Façades, Drops and Wall Wraps and many more. A comprehensive resource center with on-line inventory status, where client servicing teams can access the availability of sites quickly and accurately is also on the anvil. In addition, it brings in new partnerships in the area of sourcing and erection of innovative new media.

Commenting on the joint venture, Sixth Elecment, Haseeb Faquih, said, “We consider this as the first positive step towards consolidation in the highly fragmented OOH Media Industry. All three organizations have been in the OOH business for a long time in Pune and best in their respective services. Now we together will be able to provide our clients an even broader portfolio of OOH sites through Sixth Element, as well as consolidated delivery mechanisms.”

Further adding to this Manoj Daniel, Chief Marketing Officer, Sixth Element, said, “Sixth Element will give us the leverage to move into other metro cities of Maharashtra. Not only that, we plan to aggressively acquire new properties and sites at the current geography but shall also look at the cities like Delhi, Bangalore, Hyderabad and Mumbai.”