Three Pune OOH agencies collaborate to form Sixth Element Advertising
By afaqs! news bureau, afaqs!, New Delhi, January 24, 2012

Sixth Element Advertising will offer a broader range of outdoor sites such as bus shelters, pole kiosks, building facades, drops and wall wraps, along with an overall outdoor advertising solution.
The three outdoor agencies in Pune, Asha Publicity, Captions Outdoor Advertising, and Hallmark Outdoor Advertising, have collaborated to form a new brand Sixth Element Advertising, with the aim to provide a one-stop-solution for all outdoor needs and requirements of clients.

Manoj Daniel, chief marketing officer, Sixth Element, says, "Sixth Element will give us the leverage to move into other metro cities of Maharashtra. We plan to aggressively acquire new properties and sites at the current geography, but shall also look at cities such as Delhi, Bengaluru, Hyderabad, and Mumbai."

The new entity will focus on client servicing by offering a wide range of outdoor sites including billboard inventory, gantries, bus shelters, pole kiosks, building facades, drops, wall wraps and many more.

According to the company, the joint collaboration will enable their teams to reach out proactively to more clients, with a common vision and mission providing end-to-end products and services.

"The three agencies have worked separately for ages. We saw the need for consolidation to increase the reach of outdoor advertising. If we work together, we can come up with more effective results," adds Daniel.

Currently, the company is concentrating on Pune. However, it plans to move beyond Maharashtra within a year.